Radio & Television News Association of Southern California
2006 to present
RTNA hosts the Golden Mike Awards ceremony each year in honoring excellence in broadcasting news. Program books are provided to participants at the annual ceremony dinner.
This is the special edition program for the organization’s 70th ceremony and introduces RTNA’s new branding.
– Golden Mike trophy photography– Special 70th anniversary book cover– Design layouts– Design ads per client request– Check on file qualify on ads– Project management– Prepress
8.5″ x 10.5″56 pagesFull color printing
Sample pages from the program featuring new fonts, colors, and more modern, dynamic layouts.
Every issue of the program features the award trophy with a unique visual treatment.
– Trophy photography– Create program cover– Design layout
8.5″ x 5.5″60 pagesFull color printing
To further promote the GMA, I designed the icon and logotype for the Golden Mike Awards.
The logos provide the invitation cards a much needed visually recognizable element. The consistent usage of the logos is present in material such as the invitation card, admission tickets, program books, and sometimes from overhead projectors onto walls.
– Create icon and logotype for GMA– Design invitation cards– Design admission ticket
Signage is used throughout the ceremony location. Not only are they necessary in helping attendees navigate and identify locations, they are great at strengthening brand recognition.
– Design retractable banners to be used on stage– Design retractable banners to be placed near entrance to the ballroom– Design various location signs
Step-and-repeat banners, for participants to take red-carpet photos, are a staple in promotion for the GMA event. The visuals are simple with only logos but I created these layouts with consideration, of the size of each banner and distance to where the guests will be standing in front of them, to maximize the legibility and visibility of the logos showing up on guest photos.